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Купить Direct Marketing Management, 2nd Edition

Direct Marketing Management, 2nd Edition

193 грн
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Экономия: 193 грн
193 грн
Старая цена: 386 грн
Экономия: 193 грн
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Описание
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.

The publisher, Prentice Hall Business Publishing

An introduction to management approaches and analytical techniques for developing, executing, and evaluating direct marketing programs. --This text refers to an out of print or unavailable edition of this title

Direct Marketing Management, 2nd Edition

Купить Direct Marketing Management, 2nd Edition
Артикул : 6251
Издательство : Prentice Hall
Автор : Roberts Mary, Berger Paul
ISBN13 : 978-0-13080-434-1
EAN13 : 9780130804341
Страниц : 447
Год издания : 1999
Тип переплета : Твердый

Описание
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.

The publisher, Prentice Hall Business Publishing

An introduction to management approaches and analytical techniques for developing, executing, and evaluating direct marketing programs. --This text refers to an out of print or unavailable edition of this title

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Параметры

Артикул : 6251
Издательство : Prentice Hall
Автор : Roberts Mary, Berger Paul
ISBN13 : 978-0-13080-434-1
EAN13 : 9780130804341
Страниц : 447
Год издания : 1999
Тип переплета : Твердый
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