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Купить International Marketing Research

International Marketing Research

605 грн
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Описание
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

Card catalog description

"This well-documented text guides students through all phases of developing and conducting international marketing research - from analyzing the nature and scope of research to gathering and analyzing data, designing questionnaires, and sampling. International Marketing Research by V. Kumar offers a strong theoretical base, supported by relevant, current examples."--BOOK JACKET.

International Marketing Research

Купить International Marketing Research
Артикул : 8726
Издательство : Prentice Hall
ISBN13 : 978-0-130-45386-0
EAN13 : 9780130453860
Страниц : 0
Год издания : 2000

Описание
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

Card catalog description

"This well-documented text guides students through all phases of developing and conducting international marketing research - from analyzing the nature and scope of research to gathering and analyzing data, designing questionnaires, and sampling. International Marketing Research by V. Kumar offers a strong theoretical base, supported by relevant, current examples."--BOOK JACKET.

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Параметры

Артикул : 8726
Издательство : Prentice Hall
ISBN13 : 978-0-130-45386-0
EAN13 : 9780130453860
Страниц : 0
Год издания : 2000
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