Избранное
Корзина
0
Корзина
0
Добавьте в корзину товаров на 600 гривен, чтобы БЕСПЛАТНО получить товар по Украине до отделения Новой почты.

Ваша корзина пустая

Меню
Купить Global Marketing Management, 6-th Edition

Global Marketing Management, 6-th Edition

322 грн
322 грн
Нет в наличии
Описание
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

--This text refers to the Hardcover edition.

The publisher, Prentice Hall Business Publishing

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. --This text refers to an out of print or unavailable edition of this title.

Global Marketing Management, 6-th Edition

Купить Global Marketing Management, 6-th Edition
Артикул : 5104
Издательство : Prentice Hall
Автор : Keegab Warren
ISBN13 : 978-0-13-903023-9
EAN13 : 9780139030239
Страниц : 639
Год издания : 1999

Описание
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

--This text refers to the Hardcover edition.

The publisher, Prentice Hall Business Publishing

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. --This text refers to an out of print or unavailable edition of this title.

Цитаты пользователей

Всего цитат
0

Только зарегистрированные пользователи могут оставлять комментарии. Войдите, пожалуйста.

Отзывы

Отзывы
0 рецензий

Только зарегистрированные пользователи могут оставлять комментарии. Войдите, пожалуйста.

Параметры

Артикул : 5104
Издательство : Prentice Hall
Автор : Keegab Warren
ISBN13 : 978-0-13-903023-9
EAN13 : 9780139030239
Страниц : 639
Год издания : 1999
Все права защищены © 2003-2018 Bookzone.com.ua              Условия использования | Политика конфиденциальности